The four-year undergraduate study is designed to train students to solve complex tasks and manage business processes in the field of business economics in tourism and hospitality, with special emphasis on the hospitality industry. Programme follows modern trends by providing attractive and up-to-date courses with a balance between theoretical and practical knowledge and skills. Students will be trained to promote responsible behaviour in tourism and hospitality based on the principles of sustainable development and ethical principles that promote a balanced approach in assessing economic, environmental, and social impacts in the development of hotel companies. The subjects offered a deal with the development and operation of hotel companies, but from the positions of different stakeholders such as managers, employees, community, or the state..s such as managers, employees, community or the state.

Enrolment conditions

  • Completed four-year secondary school, certificate of the state graduation exam, and conditions acquired for the enrolment in the first year of study.

Study duration

  • 8 semesters (4 years)

Academic title or degree acquired after study completion:

  • University Bachelor (baccalaureus / baccalaurea) of Economics - abbreviation: univ. bacc. oec. (240 ECTS)

Continuation of studies

  • Applicants with the diploma of the University Bachelor of Economics (240 ECTS) can continue studying at one of the graduate studies, or enrol some of the lifelong learning programmes, respectively.

Competences acquired upon study                                                                                                              

  • Knowledge command in the field of business economics in tourism and hospitality;
  • Ability to apply methods and business models in tourism and hospitality;
  • Ability to monitor and analyze economic and tourism policies, practices and trends;
  • Ability to manage human, financial, material and information resources;
  • Project management ability;
  • Organizational and managerial skills;
  • Business communication skills in mother tongue and foreign languages, and the use of information and communication technology;
  • Ability to understand legislation and standards in tourism and hospitality;
  • Ability to evaluate and propose appropriate development strategies, business plans and budget;
  • Ability to take responsibility for decision-making and to perform more complex business activities in tourism and hospitality, while respecting the principles of ethics and social responsibility.

Upon completion of this study programme, students will develop their personal skills and competences, including communication skills, learning abilities, independent work, research skills, teamwork, logical economic deliberation and others.

Employment opportunities

  • Upon completion of this programme, students will be able to perform jobs in the field of tourism, but also in other areas of business economics. The undergraduate study programme is designed to provide relevant knowledge for carrying out lower and mid-level managerial jobs in the tourism sector. Upon completion of this study programme, employment opportunities are offered in:
  • Hotels and all selective forms of tourist supply and accompanying industries;
  • Tourism organizations, tourist boards, tourist agencies and tourist associations;
  • Public sector, communal system, media, accounting, control and inspection services;
  • Education system;
  • Financial institutions and other companies where the specific knowledge in the field of tourism and hospitality is required.

Learning outcomes

  • Explain properly and interpret the notions of business economics in tourism and hospitality.
  • Collect, analyze and evaluate quantitative and qualitative data and pieces of information relevant to business management.
  • Interpret quantitative and qualitative methods and models in business in tourism and hospitality.
  • Explain the legislation and standards in tourism and hospitality.
  • Interpret and analyze financial statements and information, measures of monetary and fiscal policy, and international capital flow.
  • Analyze macro- and microeconomic environment, models and policies in  tourism and hospitality.
  • Identify and differentiate business system elements and evaluate different organizational solutions in tourist and hospitality facilities.
  • Apply information and communication technology in business.
  • Collect data and suggest solutions to simpler problems in the field of tourism and hospitality.
  • Manage business communication at appropriate levels, regardless of geographic and cultural origin in the field of tourism and hospitality.
  • Evaluate and propose a suitable development strategy, business plans and budget.
  • Take personal and team responsibility on the principles of ethical and social responsibility in order to manage professional development.
  • Manage business activities in the field of business economics  at the national, EU and international level in tourism and hospitality.
  • Identify trends in offer of catering facilities and evaluate quality and food safety features.
  • Describe and compare appropriate activities for events and specific forms of tourism
  • Analyze variables and trends from the economic environment related to tourism development.
  • Identify and present elements of the management process of human, financial, material and information resources.
  • Identify the peculiarities of business policies, processes and activities in the hotel industry.
  • Define the competitive edges of business entities in tourism and hospitality under the conditions of diverse risks and turbulences in the domestic and international markets.
  • Interpret properly and explain the supply and demand on the tourism market.
  • Differentiate properly the characteristics of transport branches in tourism.
  • Take responsibility for more complex jobs in tourism and hospitality
  • In addition to the aforementioned learning outcomes, through the majority of courses, personal skills and competences are developed, including communication skills, learning abilities, independent work, research skills, teamwork, economic logic development and others.