1. Explain properly and interpret the notions related to tourism and tourism management.
  2. Explain, interpret and critically evaluate the characteristics of a tourist destination product.
  3. Analyze and apply the results of professional and scientific research in the management of a tourist destination in order to include all participants in the tourist offer.
  4. Manage and conduct business processes through specific organizational forms in a tourist destination.
  5. Apply information and communication technology in business.
  6. Suggest a suitable development strategy and business plans.
  7. Investigate market relationships in supply and demand motivated by new trends in tourism.
  8. Independently design and apply the appropriate methods and models in the process of scientific research and analysis of trends, as well as in business reporting and decision-making.
  9. Apply legislation and standards in tourism and hospitality.
  10. Take the team and personal responsibility for designing project proposals and realizing the project idea.
  11. Analyze, interpret and use key indicators to evaluate business results.
  12. Independently design appropriate business activities for events and specific forms of tourism.

By completing this program, students will develop general competencies such as the ability to abstract thinking, critical thinking, generating new ideas, identifying and solving problems, planning and managing time, continuous learning and training, work independence, and other skills.